In the context of the global and regional economies being strongly impacted by digital transformation, e-commerce continues to be identified as one of the key sectors in promoting digital economic development, innovating growth models, and enhancing the competitiveness of businesses. More than just a modern distribution channel, e-commerce is gradually reshaping production, consumption, and market connectivity in the digital economy.
To provide updated information on e-commerce development trends and enhance the application capacity and practical skills of the business community, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) plans to organize a training conference on "Improving the Application and Development Capacity of E-commerce" on October 30, 2025, in Ho Chi Minh City. The conference is expected to be a forum for in-depth exchange and connection between state management agencies, experts, and businesses, focusing on discussing e-commerce trends, new business models, and solutions for effectively utilizing digital platforms and social networks.
E-commerce in Vietnam within the digital economy landscape: Opportunities and room for development.
According to the planned program, the conference will begin with an overview report on the current state and development trends of e-commerce in Vietnam and around the world. This aims to clarify the role of e-commerce in the digital economy, while providing a comprehensive picture of the market size, growth rate, and fundamental factors driving the development of this sector.
E-commerce is identified as one of the fastest-changing sectors in the digital economy, based on the application of digital technology, big data, and online platforms to the entire chain of operations from production and distribution to consumption. In this process, e-commerce not only creates added value for businesses but also contributes to expanding market access opportunities, especially for small and medium-sized enterprises, cooperatives, and individual business households.
Vietnam is considered one of the e-commerce markets with high growth potential thanks to its large population, high internet user rate, and increasing readiness to access technology. International market research organizations have consistently ranked Vietnam among the world's leading e-commerce growth rates in recent years. It is predicted that in the coming period, e-commerce will continue to expand both in market size and application depth, gradually becoming an important pillar of the national digital economy.
The development journey and notable shifts of e-commerce in Vietnam.
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At the conference, experts are expected to analyze the formation and development of e-commerce in Vietnam through each stage. From the initial steps in its formation phase to the completion of infrastructure and legal framework, e-commerce in Vietnam has been and is moving into a rapid growth phase with increasingly deep participation from businesses and consumers.
One notable point is the shift in consumer behavior. Today's consumers are not only concerned with price but also prioritize the shopping experience, information transparency, interactivity, and convenience of the transaction process. This places new demands on businesses to innovate their business models, improve service quality, and invest systematically in digital operations.
Furthermore, the synchronized development of logistics infrastructure, electronic payments, and digital platforms has created a solid foundation for e-commerce to expand its scope. Non-cash payment methods such as e-wallets, QR codes, and mobile money are becoming increasingly popular, contributing to simplifying the online shopping process and increasing consumer access in both urban and rural areas.
New trends in e-commerce: Shoppertainment and Social Commerce
Another key focus of the conference is expected to be on emerging e-commerce trends, particularly the "Shoppertainment" model – a combination of shopping and entertainment. This trend clearly reflects a shift in consumer behavior, where buyers not only seek products but also desire experiences, interactions, and entertainment throughout the shopping process.
Alongside this, e-commerce on social media is increasingly asserting its important role thanks to the development of platforms with large user bases such as Facebook, TikTok, and Instagram. The integration of direct sales features, real-time interaction, and video content has opened up entirely new ways to reach customers, helping businesses shorten the distance between themselves and consumers.
At the conference, experts are expected to analyze the opportunities and challenges of models such as direct-to-consumer (D2C) sales, affiliate marketing, drop shipping, etc., while clarifying the requirements for businesses in building content, managing sales channels, and maintaining customer trust in the digital environment.
Livestream selling: From a marketing tool to a strategic business channel.
Within the framework of the program, content on livestreaming sales on social media platforms, especially Facebook, is expected to receive significant attention from the business community. Livestreaming is considered one of the most effective sales methods, combining product introduction, direct consultation, and real-time interaction with customers.
According to experts, livestreaming is not just a sales activity, but also a channel for building brand awareness, increasing recognition, and fostering trust with consumers. Through livestreaming, businesses can directly introduce products, answer questions, and convey their brand story in a vivid and authentic way.
At the conference, representatives from technology companies are expected to share practical experiences in organizing effective livestreams, from content preparation and script development to pre-broadcast promotion and interactive techniques to attract and retain viewers. Factors such as exclusive offers for live viewers, timely consultations, and the ability to visually showcase products are considered crucial elements contributing to increased sales effectiveness through livestreams.
Applying technology in multi-channel sales management and operations.
Besides marketing and sales content, the conference is also expected to address technological solutions to support businesses in managing and operating e-commerce activities, especially in the context of increasingly popular multi-channel selling. Managing orders, inventory, customer feedback, and payments across multiple platforms poses significant challenges, particularly for small businesses and individual entrepreneurs.
Centralized management solutions and automated order closing and customer service processes are expected to help businesses save resources, reduce errors, and improve service quality. Through the application of chatbots, integrated sales management systems, and data analytics tools, businesses can improve operational efficiency while better meeting the increasingly high expectations of consumers.
Enhancing awareness of safety and transparency in e-commerce.
Alongside promoting development, the conference will also focus on issues related to safety, transparency, and legal compliance in e-commerce activities. In reality, with the rapid expansion of the market, violations such as trading in counterfeit goods, infringing intellectual property rights, and online fraud remain complex issues.
Therefore, raising awareness among businesses and consumers about legal regulations, risk identification, and preventive measures is considered crucial in building a healthy and sustainable e-commerce environment. Recommendations regarding transactions through official channels, personal data security, and identifying websites and platforms registered with state management agencies are expected to be emphasized in the conference program.
The training conference "Enhancing Capacity for Application and Development of E-commerce" is expected to contribute to raising awareness, equipping knowledge and practical skills for the business community in the context of rapidly developing and constantly evolving e-commerce. Through connecting management agencies, experts, and technology companies, the conference aims to promote the effective application of e-commerce and support businesses in taking full advantage of the opportunities of the digital economy.
Enhancing the digital capabilities of businesses is not only significant in the short term but also a crucial foundation for building a sustainable e-commerce ecosystem, making a practical contribution to the national digital transformation goals in the coming period.
