To equip businesses, cooperatives, and production and trading establishments in Gia Lai with knowledge and skills in developing personal brands through the TikTok platform and improving livestreaming skills, on the morning of May 27, 2025, the Center for E-commerce and Digital Technology Development (Department of E-commerce and Digital Economy - Ministry of Industry and Trade) - eComDX collaborated with the Department of Industry and Trade of Gia Lai province to organize a training conference on "Enhancing business skills in the digital environment and effective livestreaming strategies".
At the conference, experts shared very useful information on how to build an effective livestreaming strategy and how to create engaging video content on the TikTok platform.
The program not only helps participants improve their online business skills but also opens up great opportunities for products in Gia Lai to reach potential customers through e-commerce platforms, especially Livestream and TikTok. This is an important opportunity for local businesses to promote their products, drive digital transformation, and increase sustainable revenue.
Speaking at the conference, Ms. Dao Thi Thu Nguyet, Deputy Director of the Department of Industry and Trade of Gia Lai province, shared about the province's impressive development, with the provincial e-commerce index (EBI) increasing by 9 ranks compared to the previous year, reaching 37th place out of 63 provinces and cities. This is the result of the efforts in directing and managing by all levels and sectors, along with the active participation of the business community, cooperatives, and individual business households in the province.
Ms. Dao Thi Thu Nguyet, Deputy Director of the Department of Industry and Trade of Gia Lai province
However, Ms. Nguyet also emphasized that digital transformation and e-commerce are still relatively new fields for many organizations and individuals, especially in mountainous and remote areas. Therefore, organizing this training program is essential to equip local businesses and individuals with practical skills in livestreaming and online business, helping them quickly grasp and apply technology to their production and business activities.
Ms. Nguyet believes that with in-depth guidance from experts, trainees will gain valuable knowledge to effectively apply in practice, contributing to the sustainable development of e-commerce in Gia Lai in the future.
The training program places special emphasis on building a foundation for video content, livestreaming strategies, and techniques for creating engaging short videos that naturally and effectively incorporate sales messages, helping businesses reach customers more quickly and efficiently.
The first module of the training session introduced essential knowledge about preparing content and videos for livestreaming. Participants were guided on how to create a well-structured livestream script, and how to choose the right space and equipment to deliver the best video quality. Experts also pointed out that analyzing viewer behavior will help businesses adjust their strategies to attract attention and retain customers in the long term.
The second module focuses on building a personal brand on the TikTok platform. Instructors share how to shape a consistent personal style, voice, image, and content, thereby building trust and attracting followers. Participants are guided on optimizing their personal profiles to increase credibility and using their personal brand to support livestreaming activities.
The third module focused on creating short videos and generating effective sales conversions. Participants learned how to structure short video content to be both creative and actionable, while also incorporating sales messages to increase conversion rates. Techniques for integrating short videos with live streams were also shared to optimize interaction and engage viewers.
In addition to theoretical sessions, participants also engage in exchange and discussion sessions. During these sessions, they can share their challenges and practical solutions in their businesses. These discussions provide opportunities for networking among businesses and cooperatives, as well as the exchange of valuable experiences in the digital transformation process.
With guidance from experts on applying e-commerce to business, the conference encouraged interaction between instructors and participants, thereby addressing the difficulties and obstacles that businesses are facing. All content was practiced directly, helping participants gain more confidence when entering the digital market and effectively applying their skills in practice.
Understanding the challenges faced by businesses and households in adopting e-commerce, eComDX will continue to implement in-depth training programs with the motto "Learn for real - Do for real - Gain real benefits". The courses will focus on building digital content, livestreaming strategies, and developing the local digital economy, helping businesses increase revenue and expand their markets.
In the coming period, eComDX will regularly organize diverse training courses to help businesses improve the necessary skills in e-commerce. These courses will particularly focus on important topics such as effective sales through livestreaming, applying artificial intelligence (AI) to business operations, and legal issues to consider when doing business in the e-commerce environment. At the same time, the program will contribute to connecting local products with the experiential tourism industry, promoting sustainable development and fostering a strong e-commerce ecosystem in the locality.
The program not only supports digital transformation but also helps businesses comply with legal regulations, build a transparent, safe, and sustainable e-commerce environment, contribute to the development of a complete e-commerce ecosystem, and create conditions for businesses to participate effectively in the digital economy.
