Held on September 18, 2026, the two livestream sessions will provide an online shopping space where local products are introduced directly to consumers through digital sales platforms.
Dien Bien is not only known for its unique historical and cultural values but also possesses many agricultural products and specialties associated with the natural conditions and production life of the ethnic minorities in the area. From coffee, tea, and honey to many OCOP products, each product carries a story about the land, people, and production process of the locality.Held on September 18, 2026, the two livestream sessions will provide an online shopping space where local products are introduced directly to consumers through digital sales platforms.
Dien Bien is not only known for its unique historical and cultural values but also possesses many agricultural products and specialties associated with the natural conditions and production life of the ethnic minorities in the area. From coffee, tea, and honey to many OCOP products, each product carries a story about the land, people, and production process of the locality.
Through livestream sessions, these products will be introduced in a more accessible and visual way, allowing consumers in many localities to learn about and purchase them directly in the digital space. This is also an opportunity for producers and businesses in Dien Bien to access methods of product promotion, introduction, and sales that are in line with e-commerce trends.
In particular, the program features the participation of KOCs/KOLs, content creators in the field of sales and product promotion on digital platforms, contributing to creating more appeal for local products when reaching consumers in the digital space.
With the theme "Convenient Living – Easy Shopping – A Greener Future ," two consecutive livestream sessions will be held on September 18th: Session 1: 10:00 AM – 1:00 PM; Session 2: 1:00 PM – 4:00 PM
In each session, OCOP products and specialty products of Dien Bien will be introduced directly, combined with product information and online shopping experiences. Through this, the program aims to create an additional channel connecting local products – producers – content creators – consumers.
Beyond simply promoting products, livestreaming also provides an opportunity for businesses and residents in Dien Bien to familiarize themselves with and gradually practice digital sales methods, from introducing products and reaching customers to connecting online orders.
Within the framework of the Dien Bien Cashless Payment Fair 2026, digital payment experience activities were also implemented, creating more opportunities for locals and tourists to access cashless payment methods. A highlight of the program was the introduction of OCOP products, Dien Bien's signature products, onto livestreaming platforms, thereby expanding ways to connect local products with the market.
From products bearing the distinctive mark of the Northwest region to online shopping spaces, the program is expected to contribute to bringing Dien Bien specialties closer to consumers, while also opening up opportunities for local businesses to gradually shift from traditional product introduction methods to proactively exploiting e-commerce channels.
Program details The Dien Bien Cashless Payment Fair 2026 will take place over two days, September 17-19, 2026. Livestream time: September 18, 2026 Session 1: 10:00 AM – 1:00 PM Session 2: 13:00–16:00 Theme: “Convenient Living – Easy Shopping – A Greener Future” Content: Livestream to introduce, promote, and connect consumers with OCOP products and specialty products of Dien Bien province. |
