Amidst the ongoing digital transformation across all sectors of socio-economic life, e-commerce is increasingly asserting its role as an effective distribution channel for Vietnamese agricultural products.
In line with this trend, the Mega Livestream program within the framework of the Hung Yen Longan Festival and Trade Promotion 2026 promises to become a highlight, contributing to promoting the Hung Yen longan brand and expanding the consumer market through digital platforms.
According to the plan, the Hung Yen Longan Festival and Trade Promotion in 2026 will be organized to further promote and introduce Hung Yen longan – a characteristic agricultural product and famous brand of the locality; while strengthening trade promotion, connecting supply and demand, and supporting the consumption of longan and other typical agricultural products of the province. The festival also aims to preserve and promote the value of the national intangible cultural heritage "Knowledge of growing and processing Hung Yen longan", linking agricultural development with tourism and the local economy.
The Mega Livestream program, organized on the TikTok platform, consists of two sessions: the first from 7 PM to 10 PM on August 7, 2026, and the second from 10 AM to 1 PM on August 8, 2026. It will feature many reputable KOLs and KOCs (including Minh Nhat Masterchef and The Rex Messi Family Story…), content creators, and producers, cooperatives, and businesses from Hung Yen province.
The mega livestream program consists of two sessions on August 7-8, 2026.
Through livestreaming combined with online sales, consumers nationwide can easily learn about the production process, product origin, and directly order authentic products from Hung Yen without being limited by geographical distance.
Mega Livestream within the framework of the Hung Yen Longan Festival and Trade Promotion 2026 is not only a trade promotion activity, but also a testament to the effective combination of agriculture, e-commerce, and digital transformation.
The event is expected to create a strong ripple effect, helping to bring Hung Yen longan and other OCOP products and typical agricultural products of the province to millions of consumers in the digital environment, expanding consumption opportunities, increasing added value and affirming the position of Vietnamese agricultural products in the digital economy.
With thorough preparation and the support of management agencies, businesses, e-commerce platforms, KOLs, KOCs, and the consumer community, Mega Livestream promises to be one of the most outstanding activities of the Hung Yen Longan Festival 2026, contributing to promoting digital transformation in agriculture and developing e-commerce in a modern, efficient, and sustainable direction.
In recent years, livestreaming sales have become a rapidly growing trend in e-commerce. More than just a way to showcase products, livestreaming creates direct interaction between sellers and buyers, building consumer trust through authentic images of the raw material sources, production processes, and the stories behind each product. This trend is also being encouraged by the Ministry of Industry and Trade to promote agricultural product consumption and support cooperatives, individual producers, and small businesses in accessing domestic and international markets through e-commerce platforms. |
